What is brand content marketing management?
YES!! Great question! Without knowing the answer, why be on this site at all. Brand content marketing management is….drum roll…organizing all brand marketing content (print, broadcast, social, e-commerce, promotional, etc.) so that it is accessible, shareable and instills brand consistency throughout all campaigns and messaging. What makes it different from plain-old digital asset management is that it focuses on the entire marketing cycle. It goes beyond just organizing content, to consider how it’s being used. For this reason, brand content marketing management always includes guidelines on how to use the content, keep brand consistency, workflows for campaigns, and reporting on usage, sharing and access.
What services do you provide?
We provide content marketing management services; the kind that help companies establish brand consistency and organize their content and keep it organized by creating structure and workflow that’s easy to deploy, use and, most importantly, maintain.
What’s the difference between your solutions and your services?
Our solutions are the actual technology that we sell you. Our services are what make us unique. We don’t just drop your solution “package” and run…we provide in-house support (for as long as you need us) and expertise to help you get up and running and off to a great start. We’re big on long-term relationships. So once you’re on board with us, you’ve got service for life.
What kind of companies use your services?
Any and all companies that produce large amounts of marketing content (print, broadcast, social, e-commerce, promotional, etc.). Brands particularly love us (and we have a soft spot for them, too).
How much experience do you have?
20+ years of experience deploying solutions, plus the bonus of many of us having spent time on both the brand and agency side. We’ve been where you are, we’ve done it…that is why we are the best people to help you organize your marketing content so that it is accessible, shareable and establishes brand consistency throughout all campaigns.
Are you a new company, like a start-up?
We are a NEW DIVISION of a pre-existing company that’s been specializing in digital asset management (A.K.A. brand content management) for the last 20 years. We’re not new in the sense of a start-up, but we are a fresh, passionate engaged NEW SUBSET of a larger (oh-so-lucky) entity. We love helping companies organize their marketing content so that it is accessible, shareable and instills brand consistency throughout all their messaging.
What does a typical engagement with Brandobility cost?
Well, it depends. Like any service, cost can range greatly depending upon your needs, the amount of users you have, etc. What we can say for certain is that we charge a reasonable day rate, and the minimum amount of days we usually spend working with our clients is 3. See, we get that you’ve got a budget to think about, so we make it snappy and only hang around as long as you need us.
What does Brandobility offer that’s different and more valuable than your competitors?
Actually, we don’t have many competitors. Seriously. There are companies that share our space, but they simply make the solutions and sell them. End of story. We sell you best-in-class solutions, then immediately come up with very specific workplan models to help you deploy quickly, and maintain success indefinitely. So what makes us different, and more valuable, is our understanding of your business, the time we spend providing expertise, and our passion to stick with you and get you where you want to go as fast as possible.